Most of us have heard the phrase that quality is greater than quantity. Social media marketing has always allowed quality content to rise to the top. However, with recent changes to the way that Facebook decides what they will show users, it is now more important than ever that your business is focused on quality content over quantity. As of April 21, as part of Facebook’s “Feed Quality Program,” they made changes in an attempt to improve users’ news feed experience.
This is important to those of you using Facebook for business as it will determine how many people will see your posts. It’s time to put out less-frequent, but more quality posts instead of a lot of generic ones. These changes are designed to determine what posts interest users and to populate their news feed with that type of content.
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